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Whitepapers
Search and Social Media Survey 2011/2012
Greenlight’s global “Search & Social Survey (2011-2012)” asked 500 people – from students, law enforcement professionals, medical staff, accountants, lawyers to the unemployed, how they engage with online advertising, search engines, and social networks, in order to glean insight into how...
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Event
Greenlight/Google Conference: The Buying Cycle
Greenlight recently co-hosted a conference with Google titled, The Buying Cycle. Watch the bite size chapters and hear what Greenlight and Google's experts have to say on the topics of Attribution, Bid Management, Google Wallet, Conversion, Online shopping and Demand Side Platforms...
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Webinar
Greenlight's SEO & PPC 101 Webinar
This webinar offers marketing and web professionals a complete overview of both natural and paid search marketing and demonstrates how these channels can help your business attract more customers online. Starting with the basics (How search engines work) we'll walk you through all the...
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Blog
Social Olympics: Are Non-Brand Sponsors Enjoying All the Glory?
We're using our own social media framework to study conversations about Olympic sponsorship, paying special attention to brands Adidas and Cadbury, to assess whether the Olympics are beneficial to the brands, and to what degree social media is driving those benefits. We're two weeks in. So...
Blog
After the ban was lifted – the latest on Google’s new gambling policy
So Google has done a complete U-turn on its gambling policy, allowing gambling ads to target England, Scotland and Wales. You may well have read the news here first in last month's newsletter, when we revealed the search engine's plans the day before they officially broke the news.
Google announc...
Blog
Give your search marketing some competitive advantages this Christmas
We're half-way through the 'golden quarter' and all reports seem to suggest this won't be a great Christmas for the retail sector. Consumer confidence has been seriously knocked by the increasingly worrying economic uncertainties around us. Inflationary pressures, the shrinking availability of c...
Blog
Top stories Nov 2008
Yahoo! deals with
rival search engines scrapped
Yahoo! received a double blow last this month when Google announced it was no longer going ahead with the proposed advertising search partnership, then Microsoft told them it was uninterested in renewing bid talks.
Google claims ongoing concerns from...
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