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Whitepapers
Search and Social Media Survey 2011/2012
Greenlight’s global “Search & Social Survey (2011-2012)” asked 500 people – from students, law enforcement professionals, medical staff, accountants, lawyers to the unemployed, how they engage with online advertising, search engines, and social networks, in order to glean insight into how...
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Event
Greenlight/Google Conference: The Buying Cycle
Greenlight recently co-hosted a conference with Google titled, The Buying Cycle. Watch the bite size chapters and hear what Greenlight and Google's experts have to say on the topics of Attribution, Bid Management, Google Wallet, Conversion, Online shopping and Demand Side Platforms...
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Webinar
Greenlight's SEO & PPC 101 Webinar
This webinar offers marketing and web professionals a complete overview of both natural and paid search marketing and demonstrates how these channels can help your business attract more customers online. Starting with the basics (How search engines work) we'll walk you through all the...
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Blog
Social Olympics: Are Non-Brand Sponsors Enjoying All the Glory?
We're using our own social media framework to study conversations about Olympic sponsorship, paying special attention to brands Adidas and Cadbury, to assess whether the Olympics are beneficial to the brands, and to what degree social media is driving those benefits. We're two weeks in. So...
Blog
Top Search Stories – June 2008
Brands react to Google's Trademark bidding. Google's decision to allow UK and Ireland advertisers to bid on their competitor's trademarks from May 5th has led to a number of major brands considering 'gentleman's agreements' not to bid on each others brand names. It is believed that rival compa...
Blog
Search Marketing for the Gaming Industry – Top 10 Considerations (Part 1 of 2)
Gaming is one of the hardest industries to find Search Marketing success within, but if you can get it right the rewards are enormous. My top 10 considerations can be found below - good luck!
1.The 'gaming industry' is not one industry 2.The big search terms are very big search terms 3. Limit...
Blog
Parasitic paid search – Part 1
Up and down the country in marketing departments far and wide, people are summarily passing judgement on keywords and executing them from campaigns because they don't cost in, do the numbers, make the results, and get the returns.
But not many marketers have the time to ask why. The naive math of...
Webinars
Brand Wars - Are your brands for sale?
Our Brand Wars webinar will examine how marketers have reacted so far to the policy change, what impact brand bidding is already having on paid search and tackle head on, how to ensure that brand-based paid search continues to be the cheapest and most readily-converting traffic you receive.
We’ll be joined by client marketers and technology focused legal experts, for a lively and objective debate. The panel will be chaired by our own paid search veterans and promises to bring you up to speed on this crucial change to the paid search landscape.
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