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Whitepapers
Search and Social Media Survey 2011/2012
Greenlight’s global “Search & Social Survey (2011-2012)” asked 500 people – from students, law enforcement professionals, medical staff, accountants, lawyers to the unemployed, how they engage with online advertising, search engines, and social networks, in order to glean insight into how...
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Event
Greenlight/Google Conference: The Buying Cycle
Greenlight recently co-hosted a conference with Google titled, The Buying Cycle. Watch the bite size chapters and hear what Greenlight and Google's experts have to say on the topics of Attribution, Bid Management, Google Wallet, Conversion, Online shopping and Demand Side Platforms...
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Webinar
Greenlight's SEO & PPC 101 Webinar
This webinar offers marketing and web professionals a complete overview of both natural and paid search marketing and demonstrates how these channels can help your business attract more customers online. Starting with the basics (How search engines work) we'll walk you through all the...
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Blog
Social Olympics: Are Non-Brand Sponsors Enjoying All the Glory?
We're using our own social media framework to study conversations about Olympic sponsorship, paying special attention to brands Adidas and Cadbury, to assess whether the Olympics are beneficial to the brands, and to what degree social media is driving those benefits. We're two weeks in. So...
Webinars
SEO & PPC strategies to keep the tills ringing this Christmas
We may well be in the midst of a credit crunch and as a retailer you will no doubt be feeling the effects of this, however it doesn’t all have to be doom and gloom. Your potential customers are turning to internet shopping in their droves, in search of better deals, more choice and a more convenient way to acquire products & services. At no time is this more evident than in the run-up to Christmas.
If you sell anything over the internet, you need to be making the best use of search engines from now through to January to attract the right customers at the right time. And with our credit crunch beating tips on SEO & PPC for retailers, this Christmas could be your best yet.
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