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Whitepapers
Search and Social Media Survey 2011/2012
Greenlight’s global “Search & Social Survey (2011-2012)” asked 500 people – from students, law enforcement professionals, medical staff, accountants, lawyers to the unemployed, how they engage with online advertising, search engines, and social networks, in order to glean insight into how...
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Event
Greenlight/Google Conference: The Buying Cycle
Greenlight recently co-hosted a conference with Google titled, The Buying Cycle. Watch the bite size chapters and hear what Greenlight and Google's experts have to say on the topics of Attribution, Bid Management, Google Wallet, Conversion, Online shopping and Demand Side Platforms...
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Webinar
Greenlight's SEO & PPC 101 Webinar
This webinar offers marketing and web professionals a complete overview of both natural and paid search marketing and demonstrates how these channels can help your business attract more customers online. Starting with the basics (How search engines work) we'll walk you through all the...
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Blog
Social Olympics: Are Non-Brand Sponsors Enjoying All the Glory?
We're using our own social media framework to study conversations about Olympic sponsorship, paying special attention to brands Adidas and Cadbury, to assess whether the Olympics are beneficial to the brands, and to what degree social media is driving those benefits. We're two weeks in. So...
Blog
Exploiting Universal Search - Part 5
Whilst I've been extolling the virtues of Universal Search in this series of articles, it's only fair to wrap up the series by looking at the problems Universal Search is posing for webmasters and what might be cause for concern. So, to that end, here are my top 5 Universal Search gripes.
Someone...
Blog
What a 'Quant Jock' can do for your paid search profits!
There's a new wind that's been blowing on the paid search management front and it stands to save people a lot of time in the way they manage paid search and produce considerably better returns in the process.
The change represents an evolution in paid search management systems. It sees technology...
Blog
Top Search Stories – March 2008
Google launches free ad management service Google has recently launched a free ad-serving service called Ad Manager. The new service works by serving ads on unsold spots on publishers web sites, with Google earning commission from the revenue. As well as facilitating the placement of ads on ...
Webinars
5 ways to maximise profits in Paid Search
This webinar will show you how to sharpen your paid search campaigns and regain control of your search ROI in a more competitive world.
Warren Cowan, Greenlight's CEO, will be joined by Hannah Kimuyu, Director of Paid Search, to share five key lessons drawn from over eight years of managing paid search in some of the toughest markets and most complex businesses. Whatever you're spending on paid search, however mature or developed your campaign is, this webinar will help you avoid pitfalls and will show you how to develop more sophisticated, effective and profitable paid search campaigns.
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