Blog Blog
31st Aug 2007

Google’s evolving user interface and its impact on Paid and Natural Search

Google began life, as did all its contemporaries, as a search engine that simply found and sorted the Internet's textual content. Now in 2007, Google's search results are augmented with search-query-dependant news, videos, images, maps, stock quotes, music album info, weather, scholarly articles, blog posts, UPS/Fed-Ex tracking numbers, and more.

View the blog post »

Google , paid search , SEO
Blog Blog
29th Aug 2007

Google News – getting in and getting optimised

What is Google News?

 
Google News collates stories from over 10,000 news sources from around the world, automatically arranging them to present the most relevant news first.

Google News is relatively unique in comparison to other news services in that Google's news results are compiled ...

View the blog post »

Google , SEO
Blog Blog
29th Aug 2007

Contextual advertising within the PPC mix

Pay per click (PPC) advertising has become a central part of the digital marketing mix and has enjoyed massive year on year growth since its inception. However, despite the global adoption of this unique and lucrative form of advertising, there are still untapped territories within the paid search offering. One such area is the content match or contextual element offered by most of the major networks (Google, Yahoo!, MSN Ask).

View the blog post »

Adwords , Google , paid search
Blog Blog
29th Aug 2007

Top 5 Most Common Paid Search Pitfalls

Search marketing has seen explosive growth since its birth, and owes its rapid adoption by marketers to the increasing volume of consumers that use search as part of their every day lives. Its main role has always been to help the consumer find relevant products, services or information via the web. With user attention almost solely focused on the results on the first page, it stands to reason that being on page one on a major search engine should produce a significant amount of qualified traffic, sales and of course a strong revenue stream.

View the blog post »

Google , Microsoft , and more...
Blog Blog
29th Aug 2007

The New Google Patent & The War on Link Spam

Google filed a new patent on the 26th April entitled 'Document Scoring based on Document Inception date'. The patent, authored primarily by Google's Head of Webspam, Matt Cutts, is Google's latest patent aimed at protecting the methods they employ, or plan to employ, to better rank websites in their search results.

View the blog post »

Google , Link Building , and more...