Whitepapers Whitepapers pinned
17th May 2012

Search and Social Media Survey 2011/2012

Search and Social Media Survey 2011/2012
Greenlight’s global “Search & Social Survey (2011-2012)” asked 500 people – from students, law enforcement professionals, medical staff, accountants, lawyers to the unemployed, how they engage with online advertising, search engines, and social networks, in order to glean insight into how consumers engage with marketers today, and to formulate views on what the future might hold. The research re

For instance, our research found that, of 500 respondents, 5% would ‘definitely’ use a future Facebook search engine if the firm were to launch one to rival Google’s . We also posed the question, Should we bother with Facebook advertising if 44% of us would never click on a sponsored ad? Read the survey to find out..

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Blog Blog pinned
15th May 2012

Social Olympics: Are Non-Brand Sponsors Enjoying All the Glory?

Social Olympics: Are Non-Brand Sponsors Enjoying All the Glory?
We're using our own social media framework to study conversations about Olympic sponsorship, paying special attention to brands Adidas and Cadbury, to assess whether the Olympics are beneficial to the brands, and to what degree social media is driving those benefits. We're two weeks in. So who's ahead in the race for brand gold?

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brands , Retail , social media
Blog Blog pinned
27th Apr 2012

Google’s own social endeavours with Google+ might be more successful than most have initially speculated

Google and Facebook will both be front and centre in ‘social search’. So it won’t be enough for sites to simply be relevant. They will also need to demonstrate qualities that attract social validation and promotion.

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Adwords , Bing , Facebook , and more...
Roundtables Roundtables pinned
04th Apr 2012

Gaming - Search and Social Media Roundtable

Gaming - Search and Social Media Roundtable
Watch either the full version or bite size chapters of Greenlight's Search & Social Media Gaming Roundtable – where Greenlight's CEO, Warren Cowan, and Social Media Director, Anna O'Brien, discuss with industry experts the challenges that gaming organisations face when it comes to their online presence and Search and Social Media strategies.

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Google Plus
15th May 2012

Greenlight on Google+

Do the Olympics actually work for the brands that sponsor it? Two weeks ago we started to our ears to the ground, using our own social media framework to study conversations in the lead up to the Olympics - What's new? Adidas has witnessed a drop inconversation over the last fourteen days. What's more the major topic of conversation for Adidas is "Nike"! - http://bit.ly/IUmN6E

Social Olympics: Are Non-Brand Sponsors Enjoying All the Glory?

We're using our own social media framework to study conversations about Olympic sponsorship, paying special attention to brands Adidas and Cadbury, to asse

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