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Webinar
Greenlight's Search & Social Media Predictions 2012
What’s in store in 2012 for Search and Social Media? With 2011 fast coming to a close, we at Greenlight have been discussing the successes and failures in Search and Social Media that 2011 has brought, and also looking ahead to 2012 to consider what is likely to be the next big...
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Roundtable
Travel - Search and Social Media Roundtable
Watch the full version or bite size chapters of Greenlight’s Travel Roundtable, where Greenlight’s CEO Warren Cowan, and Social Media Director, Anna O’Brien, discuss with industry experts from Hilton, Expedia, Owner’s Direct and Mercury Direct the various challenges facing the Travel industry...
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Whitepapers
Who should own your social media monitoring?
PR agencies, full service media agencies, social media pure plays, search agencies and client-side teams are all staking claim to social media monitoring, but who should really be responsible for it? The question is simpler than the answer...
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Roundtable
Finance Roundtable
Strict compliance regulations in the financial services industry limits the way social media can be used. However, as discussed in Greenlight’s filmed roundtable, there are ways of implementing successful social media campaigns which abide by these restrictions. Watch the roundtable...
Roundtables
Travel - Search and Social Media Roundtable
Facebook
Greenlight on Facebook
Long gone are the days when ‘custom made’ and ‘bespoke’ were words for the wealthy; limited edition pieces are now mainstream and accessible. Through crowd
Press
Brands using crowdsourcing to create a new breed of brand loyalist
Twitter
Greenlight on Twitter @GreenlightMKTG
Brands using crowdsourcing to create a new breed of brand loyalist http://t.co/GPdZlanQ
Blog
Brands using crowdsourcing to create a new breed of brand loyalist
Webinars
Greenlight's Search & Social Media Predictions 2012
With 2011 fast coming to a close, we at Greenlight have been discussing the successes and failures in Search and Social Media that 2011 has brought, and also looking ahead to 2012 to consider what is likely to be the next big thing.
With this in mind, we caught some of Greenlight’s Directors on camera discussing their predictions for the coming year. Watch the video now to see Chris Bland, Client Services Director SEO, Hannah Kimuyu, Paid Media Director and Anna O’Brien, Social Media Director discuss amongst other things: what’s next for Google and Facebook, whether 2012 will finally be the year for mobile and how the next generation of web users will be searching.
Magazine
The 2012 Predictions Edition
Whitepapers
Who should own your social media monitoring?
The question is simpler than the answer...
White Goods
White Goods, Issue 11, November 2011
Product focus: dishwasher and laundry products, cooking products and refrigeration products.
Webinars
How to Buy Search - Part 2
Perfecting your agency selection process will mean less time spent in pitches and associated meetings, the provision of clearer and more thorough information at each stage and ultimately the appointment of the right search agency for your business.
Drawing from more than 11 years experience of pitching globally to businesses like yours, Greenlight’s leading client services team has put together a comprehensive best practice guide for How to Buy Search.
Part two - Finding the right fit
- Asking the right questions, in the right format, at the right time.
- Client case studies – live interviews with Brand Marketers, Procurement Leads and Digital Strategists relating their ‘real life’ experiences of Search pitches.
- Q&A with guest speakers from client organisations.
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