Roundtables Roundtables pinned
12th Jan 2012

Travel - Search and Social Media Roundtable

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Watch the full version or bite size chapters of Greenlight’s Travel Roundtable, where Greenlight’s CEO Warren Cowan, and Social Media Director, Anna O’Brien, discuss with industry experts from Hilton, Expedia, Owner’s Direct and Mercury Direct the various challenges facing the Travel industry when it comes to marketing their businesses and securing customers. Share their tips and experiences on what they are doing in order to overcome challenges.

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Press Press
03rd Feb 2012

Brands using crowdsourcing to create a new breed of brand loyalist

Long gone are the days when ‘custom made’ and ‘bespoke’ were words for the wealthy; limited edition pieces are now mainstream and accessible. Through crowdsourcing, brands are creating new brand loyalists by making the World Wide Web a much smaller place, to the benefit of the consumers’ needs and the company’s profits.
Blog Blog
03rd Feb 2012

Brands using crowdsourcing to create a new breed of brand loyalist

Long gone are the days when ‘custom made’ and ‘bespoke’ were words for the wealthy; limited edition pieces are now mainstream and accessible. Through crowdsourcing, brands are creating new brand loyalists by making the World Wide Web a much smaller place, to the benefit of the consumers’ needs and the company’s profits.
Webinars Webinars
15th Jan 2012

Greenlight's Search & Social Media Predictions 2012

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What’s in store in 2012 for Search and Social Media?

With 2011 fast coming to a close, we at Greenlight have been discussing the successes and failures in Search and Social Media that 2011 has brought, and also looking ahead to 2012 to consider what is likely to be the next big thing.

With this in mind, we caught some of Greenlight’s Directors on camera discussing their predictions for the coming year. Watch the video now to see Chris Bland, Client Services Director SEO, Hannah Kimuyu, Paid Media Director and Anna O’Brien, Social Media Director discuss amongst other things: what’s next for Google and Facebook, whether 2012 will finally be the year for mobile and how the next generation of web users will be searching.

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Magazine Magazine
20th Dec 2011

The 2012 Predictions Edition

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Read our 2012 Predictions magazine with contributions from Google, Yahoo, Microsoft and more. Then watch the video where Greenlight's Directors discuss their search and social predictions for 2012.

Whitepapers Whitepapers
14th Dec 2011

Who should own your social media monitoring?

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PR agencies, full service media agencies, social media pure plays, search agencies and client-side teams are all staking claim to social media monitoring, but who should really be responsible for it?

The question is simpler than the answer...
White Goods White Goods
06th Nov 2011

White Goods, Issue 11, November 2011

A 360˚ analysis of the most important search terms, trends and benchmarking data in the white goods sector. This report provides an exclusive snapshot of the online search and social media market for your sector right now. From the size of your potential audience to the top performing companies, it’s all here.

Product focus: dishwasher and laundry products, cooking products and refrigeration products.
Webinars Webinars
04th Apr 2011

How to Buy Search - Part 2

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What’s the secret to appointing a search agency capable of meeting your business requirements, within your deadlines and with the ability to build lasting relationships with your team?

Perfecting your agency selection process will mean less time spent in pitches and associated meetings, the provision of clearer and more thorough information at each stage and ultimately the appointment of the right search agency for your business.

Drawing from more than 11 years experience of pitching globally to businesses like yours, Greenlight’s leading client services team has put together a comprehensive best practice guide for How to Buy Search.

Part two - Finding the right fit

- Asking the right questions, in the right format, at the right time.
- Client case studies – live interviews with Brand Marketers, Procurement Leads and Digital Strategists relating their ‘real life’ experiences of Search pitches.
- Q&A with guest speakers from client organisations.

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